After a successful year 2017 replete with festivities and marking the company’s 40th anniversary, RKR is further expanding the measures to reinforce its image in 2018. A new brand presence with service performance modules, an optimised website, and investments in expanding its location are just a few points in its modern success story. With the message “Do you know how much human strength has been incorporated into an RKR machine?” those working alongside Managing Director Dipl.-Ing. Lothar Stoll and Head of Marketing Maren Matzeik intend to draw greater attention to their comprehensive value proposition as a provider of custom-tailored solutions.
“Many people can’t imagine what immaterial value underlies a custom-tailored machine”, explains Stoll and adds: “The human factor plays a very decisive role!” And that is precisely what RKR would like to emphasise with its new presentation. For this purpose, the company is employing imagery and showing human and machine performance with all service modules that go into an order, embodied by a transformer. In a figurative sense, this transformer stands for employees who show much commitment and know-how, as well as comprehensive understanding of the requirements for machines when consulting with customers. For another thing, it symbolises the modern technologies that RKR offers its customers for manufacturing high-quality, high-performance machines.
RKR, the internationally acting Rinteln specialist for the development and production of blower and compressor systems for oil-free gas transport, knows the excellent work its employees perform. Stoll emphasises: “Our over 70 employees offer customers all-round service with direct contact persons, short paths, and worldwide deployment. We enable custom designs, respond systematically and skilfully to customer requests and provide proactive support.”
For 2018, a continuation and expansion of the company’s brand orientation is on the agenda. For this purpose, RKR plans to visit Achema, World Forum and Leading Show for the Process Industries, in Frankfurt am Main, Germany, from 11 to 15 June 2018. There around 3,800 domestic and international exhibitors will present their latest products, processes, and services in the fields of chemical technology, process technology, and biotechnology. Interested visitors will find the RKR booth with the number C14 in Hall 8.0.